The Social Media Strategies You Need for 2023 (Straight From an Expert!)

If you're struggling to gain traction on social media lately, you're not alone. The landscape has shifted dramatically, and those tactics that worked for businesses years ago? They're basically outdated relics now.

That's why on the debut episode of our new Coffees and Content podcast, social media marketing expert (and our Director) Loren Tomlinson broke down the key strategies every brand needs to truly thrive in 2023 and beyond.

After attending the intensive Social Media Marketing World conference, Loren identified three core pillars that successful businesses are leaning into:

1. The Rise of the Silent Follower

Did you know the majority of Loren’s high-value customers started as "silent followers" - people who consumed her content without actively engaging? As she explains, these lurkers in the background shouldn't be ignored.

While they may not comment or DM you, they're watching. They're considering working with you. So craft your social media presence not just for racking up vanity metrics, but for nurturing connections with this crucial segment.

2. Authentic Beats Aesthetic

People are over the perfectly curated highlight reels and sponsored influencer #ads. The new premium currency? Unapologetic authenticity and realness.

Loren predicts the fall of the traditional influencer and the rise of the relatable content creator who gets raw, owns their struggles, and double-downs on being genuinely themselves online. It's how you'll cultivate an engaged community that truly vibes with you.

3. Absolute Clarity is Critical

Before any marketing efforts, you need crystal clear clarity on your vision - your message, target platform, ideal audience, and goals. Without these foundational elements locked in, your efforts will falter.

As Loren outlines, results from marketing won't arrive overnight either. A thoughtful 12-18 month runway is needed to lay the groundwork, analyze, optimize, and finally see payoff. Have the right expectations from the jump.

Those are just a few of the juicy insights covered on the premiere Coffees and Content episode. To hear the comprehensive social media playbook for thriving in 2023, give it a listen!