How to Get ChatGPT to Repurpose Your Content Like a Pro

Mar 3

As someone who’s all about working smarter, not harder, I know the power of repurposing content. If you’re spending time writing emails, blog posts, or in-depth captions, why not squeeze every bit of value out of them? That’s where ChatGPT comes in. With the right prompts, you can turn a long form piece of content into bite-sized, scroll-stopping social media posts — without losing your voice in the process.

Let’s break it down.

WHY REPURPOSE CONTENT?

Before we get into prompts, let’s talk about why this matters.

✔️ More visibility: You spent time crafting that content — get it in front of more people!
✔️ Less effort: Work once, use it multiple times.
✔️ Consistent messaging: Keeps your brand voice strong across all platforms.

Now, let’s get ChatGPT to do the heavy lifting for you.

PROMPTS TO USE FOR REPURPOSING CONTENT

Prompt 1: Keep It Engaging & On-Brand

"Take this email and turn it into several engaging social media posts that capture its key messages. Make sure they sound like how I write."

✔️ This keeps the tone consistent with your personal style.
✔️ Ideal if you want posts that feel like you wrote them (not a robot).

Prompt 2: Get Straight to the Point

"Please convert the content of this email into a series of concise and compelling social media posts with clear calls-to-action, sounding like I wrote them."

✔️ Perfect for social media posts that drive action.
✔️ Great for making sure each post has a purpose.

Prompt 3: Focus on Engagement

"Using the ideas (and wording) in this email, generate a few social media posts that are engaging and encourage audience interaction."

✔️ Best for encouraging conversations in the comments.
✔️ Helps spark community-building moments.

PRO TIPS FOR BETTER RESULTS

🔹 Be specific. If you want posts for LinkedIn, TikTok, or Instagram Stories, say so.
🔹 Mix it up. Ask ChatGPT for a few different variations — you can always tweak them later.
🔹 Test & refine. See what posts perform best and adjust your prompts accordingly.

FINAL THOUGHTS

Your long form content is a goldmine — so stop posting once and forgetting about it. With the right prompts, ChatGPT can help you extend your reach, stay consistent, and show up where it matters.

Try these prompts, and if you want more tailored ideas for your business, send me an email at info@thesocialcollective.co.nz . Let's make your content work for you!